By Mona Domosh
It is a novel interpretation of the connection among consumerism, commercialism, and imperialism throughout the first empire construction period of the United States within the late nineteenth and early twentieth centuries. not like different empires in historical past, which have been commonly equipped on army energy, the 1st American empire used to be basically a advertisement one, devoted to pushing items in another country and dominating overseas markets. whereas the yankee executive used to be vital, it was once the nice capitalist enterprises of the USA – Heinz, Singer, McCormick, Kodak, normal Oil – that drove the imperial method, explicitly linking the acquisition of client items abroad with 'civilization'. Their power message to America's people searching for products/services used to be, 'buy American items and subscribe to the march of progress'. Domosh additionally explores how the photographs of peoples abroad conveyed via items increased America's experience of itself on the earth.